You’re really good at what you do. Let’s tell people about that.
Why content marketing?
Here’s the thing: if you don’t do content marketing, you can’t do much marketing at all.
Why? Well, think about it: you need to regularly tell people (i.e., produce content) about your business and why it should matter to them. Otherwise, when you try to “do marketing” on any particular channel – take your pick – what are you going to say there?
You can’t just keep repeating “We’re great, pick us!” or “We’re cheap, pick us!” or “We’re smart, pick us!” That gets old, fast.
So you need to prove your claims with content that tells people why and how your products are excellent, why and how your work delivers value, why and how your expertise is key.
This is content marketing, and all your other marketing is pretty empty without it. So let’s get out our paper and pencils, shall we?
Our Content Marketing Services
We transform your offerings, accomplishments, and know-how into narratives that sell.
Content Strategy
The purpose and plan for your content efforts. Every content project starts here so that your content is aligned with the goals you have for your business.
Website Copy and Navigation
The essential information and calls to action regarding your business, products, team, and customers, chunked elegantly across your site pages, sections and forms.
Blog Development and Writing
Regular posts and series that communicate your organization’s personality, relevance, and skill. You have more to blog about than you think – let us help you bring it to life.
Case Studies
Success stories that describe the challenges you’ve overcome for your customers, the ways you’ve served them, and the results you’ve helped them achieve.
Articles, Papers, and eBooks
The expert documentation, guides, or research that educate your audience and establish you as an authority in your field.
Email Newsletters
A designed and branded communication tool that delivers updates and promotions to your audience, and helps you gain new subscribers.
Sales Sheets and One-Pagers
Product collateral that can serve as downloadable lead magnets on your site, campaign assets, meeting leave-behinds, you name it.
Presentations and Talk Tracks
Highly visual decks for speaking engagements, pitches, or introductory calls, and the scripts that accompany them.
Video Production
Company profiles, customer testimonials, ads, or recruitment videos that you can publish on your site and share across social media to generate leads.
Let’s chat about the content you’d like to create for your small business.
Benefits of Our Content Marketing Services
Content for content’s sake is just clutter. Content that performs is the real goal. Here is what we deliver:
Brand Authority
A healthy and revolving content mix tells people that you are who you say you are and that your business is thriving. In fact, the absence of brand content isn’t just neutral. It’s a knock on your credibility.
A Lead Generation Engine
Good content published regularly brings engaged prospects to your website organically. This means you can spend less money on ads and less time on cold calls or other hard-sell techniques.
Customer Retention and Upsell
Content isn’t for prospects only. Regular content deepens your relationship with your current customers. It keeps them informed and encourages their repeat business.
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Customer Advocates
By creating content that your customers are excited to share across their own social networks, you gain brand advocates and an easy, efficient customer acquisition channel.